| Dear Global TED Community,
I'm writing with exciting news. We have signed a unique content partnership agreement with a sister conference, TEDMED, that extends TED's reach into the vital realm of medicine and wellness. It's a mutually supportive partnership that will allow us to bring the best of their talks to TED.com ... starting today with this talk from David Blaine!
TEDMED was founded back in 1998 by TED founder Richard Saul Wurman. It used the famous TED conference format to address wide-ranging issues in healthcare, and was an immediate hit. When Richard sold TED to my foundation in 2001, he retained the rights to run TEDMED. For a while, the two events maintained a distant relationship. But now we see much to gain by working more closely.
Richard is transferring ownership of TEDMED to entrepreneur Marc Hodosh (while continuing to act as key adviser and co-host), and the first event under Marc's ownership was held in San Diego in October. It was a terrific success, generating numerous talks that deserve a much wider audience. That's where TED.com comes in. Starting today, we will begin releasing TEDMED talks to what has become a large, global web audience. We're doing it because: - we share a history and a brand
- the talks fit the familiar TED format, typically 18 minutes, carefully prepared
- and most important of all, their subject matter is of importance to millions around the world.
These are not obscure medical talks. They are accessible, powerful and relevant to anyone interested in human well-being. We're launching today with an amazing, highly personal talk from magician David Blaine describing what he went through in order to break the world breath-holding record. It will change your concept of what a human body is capable of. Take a look ... and know that there are plenty more where that came from!
As an organization, TEDMED remains 100% independent of TED. They are fully responsible for their events. We are simply granting them a license to use the TED logo as part of the TEDMED name, and also acting as adviser, video editor and key web distributor. We're thrilled at their success and at the prospect of a new source of amazing talks to share with the world.
If you like what you see and would like to get involved more deeply than just viewing online, do take a trip to TEDMED.com. The event is now annual, so you could sign up for the 2010 conference, to be held October 26-29. It promises to be a great experience.
Congratulations to Richard and Marc on their new endeavor together.
Sincerely,
Chris Anderson
TED Curator |
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